Analuz Arévalo is a Guatemalan industrial designer with an MBA from Universidad Francisco Marroquín (2023) and a Bachelor’s degree in Industrial Design from Universidad Rafael Landívar (2016).

With over ten years of experience in the luxury design and art industries, she has worked across product development, high-end design, and international market expansion. Her practice includes collaborations with artisans and the exploration of materials such as fine woods, natural fibers, textiles, and ceramics.

She is the founder of Sereno, a design studio exploring the relationship between material, territory, and emotion through sculptural objects for the home, material experimentation, and creative workshops. She also teaches product design and innovation at Universidad del Valle de Guatemala.

Through her practice, she continues to explore the connections between creativity and technique, industry and craftsmanship, and objects and people.

Design is human connection.